New Article: How Travel Influencers Work With Destination Marketing Brands

My article “Professionalizing and Profiting: The Rise of Intermediaries in the Social Media Influencer Industry” was published last month in Social Media and Society. This study examines the relationship between travel influencers (e.g., bloggers and social media personalities) and destination marketers within the changing travel and tourism industry. Through in-depth interviews, observations, and document analysis, we explore the tensions between travel influencers and destination marketers that shape the way travel is promoted, labor is compensated, and professional structures are negotiated. We examine a new breed of travel and tourism worker—intermediaries who seek to professionalize and formalize the relationship between influencers and destination marketers while simultaneously solidifying their own role within the industry. Intermediaries promote and facilitate relationships based on structured flexibility—formalized agreements designed to satisfy a brand’s campaign goals yet open enough for influencers to pursue their unique needs. By examining the relationships between digital content creators, destination marketers, and third-party intermediaries, this article provides insight into how digital media industries negotiate the tension between participation and control.

Book Review: Localising Hollywood by Courtney Brannon Donoghue

Book reviews have become a good friend during my PhD program. They help decide what books are worth spending the time to read fully, contextualize what conversations the book joins, and usefully summarize some of the key arguments of the books (and often where to find them within the book). The Media Industries Journal recently published my review of Courtney Brannon Donoghue’s Localising Hollywood, a book exploring the practices and strategies of Hollywood’s distribution of films globally. Read the review here.

2018 Media Diet

I started tracking my daily media usage last year. It doesn’t include everything (academic articles, podcasts, social media usage, etc.), but it includes a lot. In 2018, I watched more than 50 seasons of television, nearly 100 movies, and read about 100 books. You have to have someway to de-stress after a busy year of work. Click here to see my top 10 lists of music, movies, and television from 2018. Otherwise, here’s my full 2018 media diet:

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Comprehensive Exams Reading Lists

It’s time for my comprehensive exams in my Ph.D. program, meaning I get to spend the next few months reading non-stop. I’ve decided to share my comprehensive exam lists in the interest of helping anyone looking for resources to understand digital media industries and culture. A.J Christian undertook a similar task in 2010 because he had difficulty finding lists in media industry studies, and things haven’t changed much.

The following lists provide a non-comprehensive account of key issues in each of my five comprehensive exam areas (Digital media studies; global media industry studies; labor, participation, and exploitation; neo-Marxist cultural theory; and qualitative methods. Because each section of my comprehensive exams focuses on a unique area, it would take years to read through everything written on the topics.

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New Classes: Journalistic Reporting and Writing and Multimedia Storytelling

I’m excited to announce I’ll be teaching two courses this fall at the University of Iowa—Journalistic Reporting and Writing as well as Multimedia Storytelling. These co-requisite classes work together to teach journalism undergraduate how to tell stories effectively across a variety of media.

Journalistic Reporting and Writing teaches students the fundamentals of journalistic practice, ranging from the ethics of journalism to interviewing skills to writing different styles of news stories (features, investigative, etc.).

Multimedia Storytelling works with Journalistic Reporting and Writing to help students produce stories that expand beyond their writing. Students are expected to produce audio, audiovisual, and photo stories for the class that pair with their written story for Journalistic Reporting and Writing. You can learn more about this class on its website.