Conference Presentation: Transmedia Storytelling and Niche Markets

As part of my ongoing research on Netflix, I wrote a paper looking at the relationship between Netflix’s transmedia shows and marketing to niche audiences. My paper, “Appealing to Niche Markets: A Typology of Transmedia Storytelling for Digital Television” was accepted to the 2017 Association for Education in Journalism and Mass Communication conference in ChicagoContinue reading “Conference Presentation: Transmedia Storytelling and Niche Markets”