Conference Recap: AEJMC

The Association for Education in Journalism and Mass Communication met for their annual national conference in Chicago last week. It was my first time attending the conference, and I was thankful to receive feedback on my two presentations, connect/reconnect with friends and colleagues, and spend some time exploring Chicago.

Conference Presentation: Transmedia Storytelling and Niche Markets

As part of my ongoing research on Netflix, I wrote a paper looking at the relationship between Netflix’s transmedia shows and marketing to niche audiences. My paper, “Appealing to Niche Markets: A Typology of Transmedia Storytelling for Digital Television” was accepted to the 2017 Association for Education in Journalism and Mass Communication conference in ChicagoContinue reading “Conference Presentation: Transmedia Storytelling and Niche Markets”