I volunteered to represent the graduate students from the school of journalism and mass communication in the University of Iowa’s Graduate Student Senate. As a senator, I have two main responsibilities. First, I attend monthly meetings that detail a variety of institutional occurrences that affect graduate students. Second, I am required to serve on a committee within the Graduate Student Senate. I will be working with the Graduate Student Teaching committee. Previous iterations of the committee found that grad students felt undertrained before entering the classroom for the first time, so our goal is to develop a program aimed to help graduate teaching assistants get more training for their teaching. While there are many wonderful services at the University of Iowa that offer training for faculty, grad students, and more, we’re aiming to supplement these services by working to cater toward the schedules of grad students.
The Association for Education in Journalism and Mass Communication met for their annual national conference in Chicago last week. It was my first time attending the conference, and I was thankful to receive feedback on my two presentations, connect/reconnect with friends and colleagues, and spend some time exploring Chicago. Continue reading “Conference Recap: AEJMC”
Dr. Jessica Freeman and I were awarded top paper in the Aging and Communication division of the National Communication Association. We will be presenting our paper, “Grandma or Mommy: Familial Labeling as Constructs of Identity in Grandfamilies,” in November at the NCA National Convention in Dallas, TX. Continue reading “Conference Presentation: Identity and Labels in Grandfamilies”
As part of my ongoing research on Netflix, I wrote a paper looking at the relationship between Netflix’s transmedia shows and marketing to niche audiences. My paper, “Appealing to Niche Markets: A Typology of Transmedia Storytelling for Digital Television” was accepted to the 2017 Association for Education in Journalism and Mass Communication conference in Chicago August 9-12. After developing the paper a little more after the conference, I will be submitting the paper for publication. I’ll have a summary of the major points of the article posted to my site after publication. For now, here’s the abstract:
Traditional television networks have a limited amount of time available to broadcast content, so programming decisions are based on maximizing potential market reach instead of in appealing to small markets. Digital television’s broadcast time is solely limited by server space and regulation of broadband data transference, so their technological infrastructure affords more opportunities to appeal to smaller markets. These affordances can be seen through the types of programming digital television services produce. This paper proposes a typology of transmedia stories used by digital television services like Netflix and Hulu to appeal to niche markets to grow their business. Five types of transmedia stories were theorized to appeal to varying levels of niche markets: serialized continuations, augmented continuations, world building universes, cross-platform personalities, and adaptations. This typology provides a better understanding of the production practices of digital television networks, an area of research that has received little attention to date.
Edit: And here’s the poster.
The journalism and mass communication graduate students at the University of Iowa voted for me to be the president of the our graduate student association beginning fall 2017. The job holds a variety of responsibilities including representing graduate student concerns to the faculty, planning events, and organizing grad student visits with guest scholars. I’m looking forward to this opportunity to work with the grad students and the faculty.
I was recently selected to serve on the Journal of Communication Inquiry‘s advisory board. The journal focuses on publishing research that critically analyzes mass communication and culture from interdisciplinary perspectives. Well known authors including James Carey, Stuart Hall, Angela McRobbie, Vincent Mosco, Janet Wasko, and more have previously published in the journal, exploring how mass communication has affected cultural from feminist, racial, political economic, and cultural studies perspectives. It’s going to be an honor to serve on the advisory board and help impact the journal’s future.
I’ve volunteered to serve as the secretary for the Journalism and Mass Communication Graduate Student Association for the 2016-2017 school year. I’ll be the record keeper for GSA meetings and graduate student events. I’m excited to start working with the GSA to build the grad student culture at the University of Iowa, and I hope to do much more with the organization in the future.