Dr. Jessica Freeman and I were awarded top paper in the Aging and Communication division of the National Communication Association. We will be presenting our paper, “Grandma or Mommy: Familial Labeling as Constructs of Identity in Grandfamilies,” in November at the NCA National Convention in Dallas, TX. Continue reading “Conference Presentation: Identity and Labels in Grandfamilies”
As part of my ongoing research on Netflix, I wrote a paper looking at the relationship between Netflix’s transmedia shows and marketing to niche audiences. My paper, “Appealing to Niche Markets: A Typology of Transmedia Storytelling for Digital Television” was accepted to the 2017 Association for Education in Journalism and Mass Communication conference in Chicago August 9-12. After developing the paper a little more after the conference, I will be submitting the paper for publication. I’ll have a summary of the major points of the article posted to my site after publication. For now, here’s the abstract:
Traditional television networks have a limited amount of time available to broadcast content, so programming decisions are based on maximizing potential market reach instead of in appealing to small markets. Digital television’s broadcast time is solely limited by server space and regulation of broadband data transference, so their technological infrastructure affords more opportunities to appeal to smaller markets. These affordances can be seen through the types of programming digital television services produce. This paper proposes a typology of transmedia stories used by digital television services like Netflix and Hulu to appeal to niche markets to grow their business. Five types of transmedia stories were theorized to appeal to varying levels of niche markets: serialized continuations, augmented continuations, world building universes, cross-platform personalities, and adaptations. This typology provides a better understanding of the production practices of digital television networks, an area of research that has received little attention to date.
Edit: And here’s the poster.
The journalism and mass communication graduate students at the University of Iowa voted for me to be the president of the our graduate student association beginning fall 2017. The job holds a variety of responsibilities including representing graduate student concerns to the faculty, planning events, and organizing grad student visits with guest scholars. I’m looking forward to this opportunity to work with the grad students and the faculty.
I was recently selected to serve on the Journal of Communication Inquiry‘s advisory board. The journal focuses on publishing research that critically analyzes mass communication and culture from interdisciplinary perspectives. Well known authors including James Carey, Stuart Hall, Angela McRobbie, Vincent Mosco, Janet Wasko, and more have previously published in the journal, exploring how mass communication has affected cultural from feminist, racial, political economic, and cultural studies perspectives. It’s going to be an honor to serve on the advisory board and help impact the journal’s future.
I’ve volunteered to serve as the secretary for the Journalism and Mass Communication Graduate Student Association for the 2016-2017 school year. I’ll be the record keeper for GSA meetings and graduate student events. I’m excited to start working with the GSA to build the grad student culture at the University of Iowa, and I hope to do much more with the organization in the future.
The Sunflower is a student newspaper published out of the Elliott School of Communication at Wichita State University. Every year, the director of the Elliott School nominates one graduate student to serve as a representative for the students on The Sunflower‘s Executive Publishing Board. Dr. Matt Cecil elected me as the student representative for the 2015-2016 school year. By serving on this board, I’ll be helping make decisions about the business side of The Sunflower, the editorial staff, and more.
My paper “Binge-Watching: The Emergence of Instant Gratification Television Culture” was accepted into the 2015 Southwest Popular Culture Association regional conference as part of a panel entitled “What hath Netflix Wrought? Television in the New Digital Media Era.” This exploratory study explored how binge-watching has been described in the television industry and past academic research. The paper proposes an alternative qualification of binge-watching from an episodic model to a time-based model. Here’s the abstract:
The exploratory paper describes and defines the qualifications of binge-watching for future research, examines media trends reports on binge-watching to trace its progression as a new cultural consumption norm, and pairs such reports with news media portrayals of binge-watching for insight into the consumer shift to binge-watching.